E-commerce & Innovative Channels
E-commerce Sales Manager, Southern China
Posted:
Build prescription-medicine partnerships across Southern China’s internet-healthcare and integrated e-commerce channels. You’ll lead relationships with platforms such as Fangzhou Jianke and Yuanxin Health, from commercial agreements and sales plans to online physician and patient education, conversion and continuing services. The remit includes new-channel development and delivery of sales results.
Platform partnerships and sales delivery
- Develop and implement prescription-medicine plans for Southern China’s internet-healthcare and integrated e-commerce channels. Manage sales and customer relationships to expand online physician and patient reach, deliver business results and grow market share.
- Understand integrated e-commerce growth models and take end-to-end responsibility for plans, execution and results across online physician and patient education, public health information, conversion and continuing services.
- Negotiate annual agreements with platforms such as Fangzhou Jianke and Yuanxin Health. Set and execute quarterly and monthly sales plans, and monitor actual sell-through at the final stage of the online sales process.
- Develop new digital-channel partnerships in Southern China, design commercial proposals and deliver incremental business results.
- Work with the commercial team on timely product listings, inventory management and proper online-channel practices. Put sales-improvement measures into action and deliver overall sales targets.
Education, user experience and compliance
- Work with marketing colleagues to support online KOL partners and deliver platform campaigns that increase brand awareness and product visibility. Coordinate patient education aimed at extending duration of therapy (DOT).
- Understand the preferences of platforms’ business and consumer users. Track their experience and feedback, identify further service needs, analyze the data and propose improvements to strategies and services.
- Ensure online marketing activities on the platforms you manage comply with relevant laws and regulations.
What you’ll bring
- A bachelor’s degree or above.
- At least five years in pharmaceuticals, including at least three focused on digital marketing, internet hospitals or e-commerce.
- Familiarity with tools for reaching physicians and patients online, with strong data-analysis and quantitative skills.
- Proficiency in Excel, PowerPoint, Word and other Office software.
- Strong communication with internal and external partners, effective cross-department collaboration, drive and a clear focus on targets. You should work well in a team and be able to handle significant pressure.
Preferred academic background
- Study in medicine or pharmacy, e-commerce, digital marketing or business.
Original posting · Chinese
电商销售经理(南区)
岗位职责
1.负责制定并实施处方药业务在南中国区的互医及复合型电商端如方舟健客、圆心健康的方案策划、销售管理和客户维护，以增加线上医患覆盖，贡献业务结果并扩大市场份额 2.熟悉各种复合型电商业务增长模式，端到端负责线上医生-患者教育、科普影响、转化和持续服务的方案设计、项目执行及业务结果交付 3.负责方舟健客、圆心健康等平台年度协议谈判，季度、月度销售计划制定并推进，监管线上模式业务闭环端的动销 4.拓展南中国区数字化创新渠道合作、商业方案设计并交付增量业绩 5.与商务团队合作，确保产品的及时上架、库存管理及线上渠道规范管理，同时制定销售提升措施并落实，确保整体销售达成 6.协同市场团队服务线上合作的KOL，协同平台执行相关市场营销活动，提高品牌知名度和产品可见度，协同患者教育延长DOT 7.洞察合作平台B端、C端偏好，及时掌握用户体验、反馈、挖掘进一步服务需求并进行统计和分析，提出优化的策略与方案 8.确保管理平台的在线营销活动符合相关法律法规要求 9.其他：完成上级交办或授权处理的其他事项
任职要求
1.学历要求：本科及以上 2.专业范围：医药、电子商务/数字营销、商科类专业优先 3.工作经验：拥有至少5年的医药行业工作经验，其中至少3年专注于数字营销、互联网医院或电商 4.知识技能：熟悉线上医患覆盖工具，具有较强的数据分析能力；熟练操作Excel、PPT、Word等office软件，擅长数据测算分析 5.能力素质：具有良好的内外部沟通能力，擅长跨部门合作，具备极强的驱动力及目标意识；有团队合作精神，能承担较大工作压力